January 28, 2023

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What Is Browse Features On YouTube? [How To Use Guide]

YouTube has become a part of life for many users. The wide horizon of content it provides makes it a unique platform for streaming videos. YouTube has all of these— entertainment, news, or even online classes. Creators can directly interact with their followers live on YouTube now; While it has been turning yet more interesting to users, some creators feel it challenging to make the best out of it. One of the reasons is that they are not aware of various traffic-generating features like Browse features.

So, what is browse features on YouTube? Are they crucial to infer as a viewer and a creator? How to access these features? If you want to get the answers for the same, check out this post till the end. We ensure you provide all the valuable insights.

Browse Feature: A Unique Traffic Source

In the Journey of years watching various videos on YouTube, have you ever noticed a set of videos appearing as suggestions under various categories? You must have. These suggestions are mostly based on your past watch history and thus your preference to watch on YouTube platforms. These are nothing but the Browse feature on YouTube. Various provisions in the YouTube app like homepage suggestions, trending, watch later are best browse features that anyone can easily identify.

How is the Browse feature helpful?

The Browse feature is helpful to both the viewers as well as the creators of the content. For viewers, YouTube makes it easy to find relevant content for them. On the other hand, these are some of the prominent sources of traffic for creators.
Video appearing as suggestions to the viewers is clearly an advantage to the creators, as these suggestions entice viewers to view this content as a priority. Thus, the Browse feature has turned into one of the crucial forms of organic traffic that every creator should consider.

How to check YouTube Browse feature traffic?

Comprehending what browse features are and how these are beneficial to creators, you may now be excited to check out how relevant analytics can be inferred to make better use of the Browse feature in YouTube. For this, you may have to visit the YouTube Creator studio of your account. Feeling complicated? Don’t worry; here we will elucidate the complete process with pictorial illustrations for easy comprehension:

  • Step 1: Visit your favorite browser and open YouTube in it. Now, on the right-top side of your screen, click on your profile.
What is browse features on youtube
  • Step 2: Now, you can see a drop-down menu with a list of options. Click on YouTube Studio.
  • Step 3: Now, your channel dashboard is loaded on your screen. On the left side of the screen, scroll down the options to find Analytics and click on it.
What is browse features on youtube
  • Step 4: Once the screen for analytics is loaded, you can see four tabs to choose from: Overview, Reach, Engagement, and Audience. Click on Reach.
  • Step 5: Now, you can check out what percentage of traffic is from the Browse feature. Scroll Down to check out the Traffic Sources and click on See More to check out more detailed descriptions of traffic.

How To Rank Your Videos In YouTube Browse Features?

Inferring the significance of the Browse feature in YouTube, aspiring creators may ask how to rank your videos in YouTube browse features. Is there any threshold count of likes, subscribers, or views? Probably, there is no perfect answer to these questions. Sometimes, your content can be suggested if viewers are watching related or relevant content, or sometimes, you may have to do some typical things to increase your chances to appear.

Popular and authoritative channels get placed in browse features effortlessly due to their outstanding count of viewers, subscribers, and likes. However, this doesn’t mean that other creators may not get the chance. Evidently, the fundamental tip to get traffic from any source is regular engagement with followers with frequent content. Therefore, there is no certain time in which you can expect the browser feature; some may take time while some others may get it early.

In a nutshell, If you want to grab a place in browse features of people’s accounts, you may need to:

  • Creator original content without infringement and strikes
  • Keep in touch with viewers ensuring regular videos and engagement
  • Find what is trending and make relevant content to increase chances to get viral

Summing Up

That’s It! You now are aware of what is browse features on YouTube. These features are quite handy for both viewers and creators. There are a large number of sources that can bring about traffic in YouTube like organic and promotions; browse feature is sometimes less considered not being aware of the capabilities it has. Popular music channels get tons of traffic from these features. Thus, every creator should also focus on increasing the reach through the browse feature. At the end of the day, every creator needs heavy traffic.

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