January 28, 2023

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How To Make Your eCommerce Store Secure And User Friendly

With online shopping and sales on the rise, an eCommerce store has become a must-have for successful ventures. Having a notable web presence brings businesses closer to customers from all over the world. That said, having an eCommerce store/site up is only half the battle. Making the eCommerce website more user-friendly can appeal to its visitors to bring more visitors. Moreover, with the rise in cybercriminals damaging the online world, website security is paramount.

Neglecting security puts your business at risk of fraud and identity theft. That is a risk no company should be willing to take because the casualties stemming from that can be fatal. Here are some measures your business needs to take to make your eCommerce website more secure and user-friendly:

Select a secure eCommerce platform and web host

The platform you select for your eCommerce site plays a chief role in deciding the customer experience. It also figures out the level of security your site will enjoy. A platform lacking inbuilt security features puts your business at the mercy of cybercriminals. Before settling in a web host and eCommerce platform, you need to look at the security measure they employ. Choose a Webhost and eCommerce platform that promises protection from SQL injections and malware.

Update your software regularly

One of the most common vulnerabilities malicious cyber criminals exploit to intercept systems and networks is outdated software. Updating your software is a simple thing that makes a world of difference. Software manufacturing companies release updates regularly to fix any vulnerabilities they notice in earlier versions.

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Failure to update puts you at risk of exploitation via the security vulnerabilities of the older versions. Be sure to update your WordPress plugins, themes, and software if you use WordPress for your eCommerce. Install new versions of your web server and third-party codes whenever the latest version comes.

Use a Web Application Firewall

Having a firewall guarding your systems and networks takes the security of your eCommerce store a notch higher. Getting a well-configured firewall supplies a robust defence against SQL injections, Distributed denial of service (DDoS), XSS, and forgery requests.

A Web application firewall will keep you safe from hacking attempts and brute force attacks. It will also check incoming and outgoing traffic and block any suspicious ones. Having a substantial security measure like a firewall keeps your eCommerce website secure which is a significant factor in a positive customer experience.

Encourage the use of strong passwords

You will need your users to create accounts to complete the checkout process. These accounts are necessary since they help you watch customer behaviour to develop tailor-made marketing strategies that keep the customers coming back for more. The problem is that some customers may use weak passwords for their accounts, leaving them vulnerable to attacks like brute force attacks. Hence why you should encourage your users to use strong passwords. Ask your developer to ensure that the system does not accept weak passwords. Your customers will appreciate you looking out for them by enforcing strong passwords and passphrases.

Get an SSL certificate

Your users need a secure way to send data between their web browsers and your eCommerce site. Encryption technology ensures that the data moving between the browser and your site is in an unreadable format to unauthorized persons. Getting an SSL certificate makes your ecommerce website more secure using encryption technology.

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Moreover, it is part of the requirement for eCommerce websites under the Payment Card Industry (PCI) data security standards. The certificate will confirm website owner identity and improve your site ranking in SERPs, boosting conversions. An SSL certificate provides the extra security layer in addition to using platforms with reliable built-in security protocols.

If the website is ecommerce, then there are two types of SSL certificates which can be beneficial named as multi-domain SSL or wildcard SSL certificates. Both certificates are available at a low price. The benefit of purchasing low-priced or cheap multi-domain SSL is a site owner can add different TLDs-related domains and subdomains.

Have multifactor authentication

The more layers of security you have, the better. Your customers may experience the slightest inconvenience when they need to pass through added security layers and traditional passwords. But will be happy to know you have their best interest in mind. Always have multifactor authentication to make your eCommerce site secure. Employ one-time passwords for additional verification. Enable 2FA using the Google Authenticator plugin if you use WordPress for your eCommerce site.

Ensure seamless navigation

Users want a hassle-free experience manoeuvring your site. Divide your products into sections to make it easier to navigate the site. Make it easy to find specific products amid the ocean of endless inventory. Tailor the navigation bar to suit your audience and business. Your sidebar should stand out from the rest of the page, not blend with it. Ensure that any hypertexts stand out from the body copy by making them bold, in another colour or underlining them.

Optimize your website speed

Your loading speeds play a huge role in deciding whether the user will take time on your site or click out, opting for a better site. You cannot have your potential customers going to a competitor’s site because your site takes too long to load. Your site should load in less than two seconds to be more user-friendly. Use Google page speed insights to gauge your website speed. You can also get additional tips on optimizing your eCommerce store to load faster.

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Monitor your payment methods

As an eCommerce store, you need a means for customers to pay when buying a product. Your payment options play a role in how friendly users find your site. You need to provide various payment methods to cover most of your customer’s preferences. Your website will have options like cryptocurrency, e-wallets, direct payment, bank transfers and credit/debit cards.

It is worth noting that having payment and data processing on your site makes you a hot target for credit card theft. If possible, safeguard your customer data by not storing confidential data like bank details on your site. Opt for encrypted third-party checkout tunnels to process payments. Third-party payment gateways tend to be more secure since they are careful not to leak customer data. Ensure that the payment platforms are compatible with your eCommerce web host and platform.

Final remarks

Businesses have plenty to gain from having eCommerce sites. They can overcome geographical limitations and reach customers from all over the world. Search engine visibility also means having new customers and increasing conversions. However, to reap the most benefits from eCommerce, your site needs to be secure and user-friendly. Implement some of the tips above to create a secure and user-friendly site.