Online learning is proving to be the future of learning. With the rise of specialized platforms, your specialized knowledge can be turned into a passive money generator. Not all online courses are born equal, and competition for students can be intense. This article will provide some great tips on how to stand apart from your competitors and provide your students with a learning experience they will not forget.
Choosing the Right Topic
With the drastic rise of online learning, several guides have surfaced on how to create the best possible course. Many will focus on how the content is presented, but many ignore the vital step of choosing the right topic. Not only should you be well versed in your chosen field of expertise, but the course needs to address a common problem people encounter in their daily lives, be it work or a hobby. The course must then be set up to help them solve that problem.
The “From-Scratch” Fallacy
Your topic is now chosen, and you’ve done enough research to know that online learning is the future of professional development, but where do you start? From scratch might be the logical answer, but this should be avoided. If you are serious about teaching others, you likely have a blog covering topics your course is going to cover. Alternatively, you can take your most popular content and expand from there.
A word to the wise, don’t copy your blog content; rather, expand upon it. Otherwise, your customers are going to wonder why they paid for a course they could have just learned from a free blog.
Visual and Interactive Content is a Must
Online courses need to be engaging; that’s partly why customers will pay for the course. Engaging content boosts learning. Plain text with a few images just doesn’t cut it anymore. Interactive quizzes and video format tutorials have now almost become the de facto standard, but also think of adding worksheets, templates, and slide shows to further add content your students will love.
This level of effort you put in should also be reflected in the more mundane aspects of the course, like certificates. Rather than providing your students with a cookie cutter template of a certificate, why not design a custom certificate that speaks to your course and your design language. There are several great elegant certificate creator platforms to choose from.
Keep it Simple
If you have no experience designing a website, don’t jump into aiming to deliver your course via a website. Hosting costs, data usage, and maintenance cost can be prohibitive if not prepared for it. If you have no experience, look at using any one of the popular platforms that have been developed over the years. Or begin by sending out lessons via email. The lesson here is to keep it simple and get your course out there. Improvements will be made over time, and it will never be perfect upon initial release.
Of course, other factors go into making a successful online course, marketing being a big one and could fill a textbook on its own. These guidelines will help you get your course out there for the wider public to enjoy.